Africa Media Barometer

expression environments in Africa. In 2009
MISA therefore reviewed and improved the
list of indicators of the AMB tool, added
an executive summary to all reports thus
making it more palatable to readers.
The look of the AMB booklet was also
overhauled. The revision of the project
came at a substantial cost, i.e. MISA
and its partner, fesmedia Africa, shared
concerns about quality control and agreed
that the appointment of a dedicated team
of expert (and independent) facilitators
and rapporteurs would be necessary. This
was implemented in 2009.

The African Media Barometer (AMB),
an assessment tool for national media
environments, was conducted in Botswana,
Mozambique, Namibia, Swaziland and
Zambia during 2009. Reports for all the
countries are available online at www.
misa.org and all have been printed,
launched and distributed.
The reports were uniform in highlighting
the lack of transformation in the
broadcasting
environment
in
the
southern African region. In addition, they
highlighted increasing concerns about
media capacity and professionalism.
The AMB reports prioritised, in terms of
proposed interventions in the national
media environments, a need to solidify
media and civil society coalitions for
greater effect in the campaign for media
freedom and freedom of expression.

Gender and Elections
MISA information and Advocacy officers
participated in a training exercise in
Johannesburg on October 5 and 6, 2009.
This was in collaboration between MISA
and Gender Links and intended to impart
skills on Gender and Election Monitoring
in preparation for two research and
monitoring studies, i.e. the Gender and
Media Progress study and the Gender,
Power and Media. In addition, the training
was intended to further develop skills of

In addition to the implementation of
the project, MISA has sought to further
develop the indicators. It was noted that
the AMB tool was lacking in its assessment
of gender and ICTs in respect of the free

36

staff to monitor and advocate for the
ratification of the SADC Gender Protocol.
As part of this exercise interns were
recruited in Namibia, Mozambique, and
Botswana to help MISA collect data on
the media reportage of the 2009 general
elections with specific emphasis on
gender and elections in those countries.
This process was supplemented with
training and discussions with media
practitioners in Namibia and Mozambique,
and Malawi. Various gender activists,
politicians, media and election experts
were thereafter invited to assess the
outcome of the monitoring exercises and
to receive training on reporting elections
in order to promote balanced gender
reporting on election related issues.
The Gender and Media Progress Study
is currently being compiled and will be
launched in July 2010.
MISA Namibia and MISA Mozambique
conducted national training workshops
to promote balanced reporting on gender
and elections, prior to elections in these
countries. The training exercises produced

positive results in Mozambique and MISA
has since congratulated the media for
adhering to expected standards. Similar
post-election monitoring projects were
also held in Malawi to measure the success
undertaken by the media in reporting on
election in that country.

Training on
Investigating and
Reporting Corruption
for Journalists in SADC
The UNDP’s Global Thematic Programme
on Anti-Corruption for Development
Effectiveness (PACDE) and MISA jointly
organized a three-day regional training on
“Investigating and Reporting Corruption”
from 3-5 December, 2009. The main
objective of the training was to build
the capacity of media in southern Africa
region by providing in-depth knowledge
and skills on investigative journalism
and facilitating knowledge exchange
and discussions on the experiences of
all participants. The training brought
together participants from Malawi,
Zambia, Zimbabwe, South Africa,

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Select target paragraph3