Uganda
Sector 2:
2.1

The media landscape is characterised by diversity,
independence and sustainability.

A wide range of sources of information (print,
broadcasting, internet) is available and affordable to
citizens.

ANALYSIS:
Ugandans have different sources of information, both in print and
broadcasting with radio being the most important one: 58 % of the
population rely on radio. Many get their information itself by word
of mouth.
There are two major English dailies: the state-owned New Vision
and the private Daily Monitor, with a combined circulation of less
than 100,000 copies a day, each copy being read by between 5 and
ten people (the population stands at 26 million). There is one other
daily, The Red Pepper (a tabloid), and a local daily called Bukedde,
a sister paper to The New Vision. In addition there are weekly papers: The Weekly Observer, The East African, The Weekly Message,
The East African Business Week, The Sunrise, The Guardian, Etop,
Orumuri and Rupiny. A copy of a daily costs 1,000 shillings (0.80 US
dollars), the price of a cassava meal for a family and therefore unaffordable to the majority of the people: “To buy a paper is a sacrifice”. In any case, people in the rural areas are not really interested
in print media because their main issues of coverage, those based
in the capital Kampala, are not seen as affecting them. They prefer
their (local) FM station.
Broadcast media are widely spread. The state broadcaster’s signal
covers the whole country but it is not reliable and breaks down
frequently. Radio is received in all parts of the country. According
to the Broadcasting Council, a statutory body in charge of licensing broadcasting media, there are 148 FM stations in Uganda with
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African Media Barometer - Uganda 2007

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