SECTOR 2 2.6 Government promotes a diverse media landscape with economically sustainable and independent media outlets. The government is not making any effort to promote a diverse media landscape, but rather lets the private operators do as they please; it merely makes the regulation. It has, in this sense, authorised certain stations to extend their coverage to a national level. However, the print media does not benefit from any subsidy or exemption on import taxes for printing equipment. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.3 (2006= n/a, 2008 = n/a, 2010 = 1.2) 2.7 All media fairly reflect the voices of both women and men. “When it comes to TV, women are the presenters and men are the directors.” The observation made regarding content does, globally speaking, not reveal particular efforts undertaken to reflect the voices of women and men in an equitable manner. The media merely relate information without being preoccupied with women and men speaking out to an equal extent. Around the country though, it was observed meanwhile, that journalists encouraged women to participate. Cultural barriers that can seem near insurmountable remain: in some rural areas of Toliara, women do not speak in the presence of men. Whatever the case it may be, across the entire media landscape one finds media houses scheduling programmes dedicated to women, but these usually are left to play a supporting role (cooking shows, for example) without any means of influencing editorial content. A panellist confirms this “polarisation” of gender 84 AFRICAN MEDIA BAROMETER MADAGASCAR