SECTOR 4

Developments since 2009 and the Way
Forward
Positive developments in the media environment in
the last two years:
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•

•
•

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The registration of the Media Complaints Commission (MCC):
Government appears to have accepted media self-regulation - for now.
Greater recognition of the importance of training: Increasingly, decision
makers within the media recognise the value of training journalists. The
introduction of the Journalism and Media Studies degree at the University
of Swaziland and the launch of media-related courses at the newly opened
Limkokwing University mean there are now more opportunities for media
workers to become better qualified.
Better working conditions: Overall, there has been an improvement in the
pay and conditions of those working in the media.
Greater social responsibility of the media: Media houses are taking their
corporate social responsibility role more seriously, and are launching
campaigns to help citizens in need. The media has been able to collect funds
on behalf of people they feature.
Adoption of gender policies: A number of media houses have adopted
gender policies.

Negative developments in the media environment:
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•

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The change of government: When it was appointed, the current government
looked as if it might be an improvement. But it has proved to be heavyhanded when dealing with the media, and little has changed to improve
the media environment. While the registration of the MCC is a positive
move, government did this reluctantly, and keeps its bill for a statutory media
council on ice.
Growing hostility towards media: While attacks against the media may not
have increased, both sides of the country’s political divide (government and
opposition) show an increasing mistrust of, and hostility towards the media.
Journalists have found themselves in the firing line during demonstrations
in March/April 2011. Legislators are increasingly critical of the media and
getting more nervous and uncertain.
The new weeklies: While it is good that new publications have emerged,
there is concern about their role, and their apparent disregard for ethical
journalism.

AFRICAN MEDIA BAROMETER SWAZILAND 2011

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