SECTOR 2

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

4.0 (2005 = n/a; 2007 = n/a; 2009 = 4.6)

2.10 Government does not use its power over the
placement of advertisements as a means to interfere
with editorial content.
Some participants maintained that by default, the Government uses its power to
place advertisements in a way that interferes with media content. In other words,
by placing advertising exclusively in the Noticias daily newspaper, the State ends
up interfering, indirectly, in the content of publications that are excluded, due
to the simple fact that this distorts the advertising market and threatens their
sustainability.
he argument that the State places its advertisements in the newspaper with the
biggest circulation does not hold either, as A Verdade, a newspaper with recorded
circulation numbers, does not beneit from advertising by public entities.
In addition, Memoranda of Understanding between government institutions and
the public media were considered a form of interference in their editorial content,
to the extent that those agreements tie them to preferential coverage of those
institutions’ activities.

100

AFRICAN MEDIA BAROMETER MOZAMBIQUE 2011

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