SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.3 (2005 = 1.3; 2007 = 4.7; 2009 = 2.5) 2.11 The advertisement market is large enough to support a diversity of media outlets. Commercial banks (of which there are presently 16 in the country) are currently the main advertisers in the media. Together, they surpass advertising spent by mobile telephone companies, which were previously the main drivers of media advertising. Nevertheless, the market is still not suiciently robust to guarantee the sustainability of a wide range of media. In addition, many companies still do not have a media advertising culture. his market deicit has led some media to apply advertising pricing policies that set prices way below real market prices, thus resulting in dumping. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: Average score for sector 2: * 2.4 (2005 = 1.7; 2007 = 1.5; 2009 = 1.3) 2.2 (2005 = n/a; 2007 = n/a; 2009 = n/a)* he indicators were reviewed, changed and shifted in 2008/2009. herefore the scores of some indicators and sector scores are not comparable to scores of previous AMBs. AFRICAN MEDIA BAROMETER MOZAMBIQUE 2011 101