Mali 2.13 The advertising market is large enough to maintain a diversity of media outlets. Analysis The market is much diversified with agencies that belong to highranking government officials. The potential exists but those who have the means to expand the market do not do so for cultural resistance or because they do not conform to fiscal requirements. On the other hand, there are hardly any salespersons entrusted with the task of seeking advertisements for their media outlets. Individual scores: 3, 3, 2, 3, 3, 2, 2, 2, 3, 4. Average score: 2.7 (2006=3.9) Overall score for sector 2: 3.1 (2006=3.8) Le Baromètre des Média Africains - Mali 2008 15