REGIONAL:
CAMPAIGN FOR BROADCASTING DIVERSITY
Regional Programme Goal
Policy-makers, public opinion, partners, public service and community broadcasters in Southern Africa influenced
regarding the need for an open three-tier system of broadcast licensing comprising public, commercial and community
broadcasters and underpinned by the principles of editorial independence, diversity, and independent regulation
•
•
•
•

Promotion of freedom of expression through condensed broadcast and telecommunication updates
Encourage the establishment of centres and distribution for African films in Namibia
Regional Programme
Create awareness and campaign for the transformation of state controlled broadcasters into public service broadcasters
Objectives
Improve reporting skills and professionalism of state journalists in terms of elections coverage
PERFORMANCE INDICATORS
REGIONAL OBJECTIVE
MAJOR ACTIVITIES
REMARK/COMMENTS
(ACTUAL/ACHIEVED)
3. Production of Broadcasting and
3.1 Reviewing newspapers, journals and
• The Broadcasting Update is being
The monthly Broadcasting Update is an
Telecommunication updates for release
other published materials on
circulated as planned.
important information tool on
via MISA mailing lists
broadcasting and
telecommunications and broadcasting. It
telecommunications
also provides MISA with a platform to
3.2 Online research for the latest
advance its broadcasting campaigns.
information on broadcasting and
A column to be called Hot Pot will be
telecommunications activities
introduced through which some topics
3.3 Compilation and dissemination of
shall be analysed critically.
condensed electronic broadcasting
MISA receives feedback from a cross
update
section of people especially those
engaged in research.
MISA recently conducted a survey which
should assist to make this service more
relevant to its readers.
4. To improve reporting skills and
professionalism of state-employed
broadcast journalists to cover presidential
and parliamentary elections
•
Botswana
•
Malawi
•
Mozambique
•
South Africa

4.1 Identifying potential partners, e.g.
SABA;
4.2 Consulting SABA on how to approach
national broadcasters
4.3 Hold workshop for participants
selected national broadcasters on
SADC Elections Broadcasting Code of
Conduct.
4.4 Selected workshop resource persons

MISA Annual Report (April 2003 – March 2004)

•
•
•

SABA consulted
Workshop held in Johannesburg,
South Africa
Workshop report available

69

Journalists working fo r National
Broadcasters in the region are always
suspicious of what MISA is doing.
However soon after the workshop had
started they opened up and started
discussing issues freely.
It is regrettable that NBC nominees
decided to withdraw their participation at
the last minute.

Select target paragraph3