Programme C: Campaign for Broadcasting Diversity (M&E Framework Report for the period April 2003 to March 2004) REGIONAL: CAMPAIGN FOR BROADCASTING DIVERSITY Regional Programme Goal Policy-makers, public opinion, partners, public service and community broadcasters in Southern Africa influenced regarding the need for an open three-tier system of broadcast licensing comprising public, commercial and community broadcasters and underpinned by the principles of editorial independence, diversity, and independent regulation • • • • Promotion of freedom of expression through cond ensed broadcast and telecommunication updates Encourage the establishment of centres and distribution for African films in Namibia Regional Programme Create awareness and campaign for the transformation of state controlled broadcasters into public service broadcasters Objectives Improve reporting skills and professionalism of state journalists in terms of elections coverage PERFORMANCE INDICATORS REGIONAL OBJECTIVE MAJOR ACTIVITIES REMARK/COMMENTS (ACTUAL/ACHIEVED) 1.Produce a toolkit for community radio 1.1 Hold a workshop and consult with • Workshop held in Lusaka, Zambia Participants discussed ideas freely and it stations to enhance self-sufficiency, community broadcasters on their • Two experts from Bush Radio were is hoped that when the toolkit is diversity and sustenance of values needs and desired inclusions in the contracted to design the toolkit published many Community Radio toolkit • Terms of reference and contract Stations will find it useful 1.2 Draft contract and terms of agreed and signed The workshop produced partnerships reference for two experts to carry between participants. out the research and draft materials The workshop took place in Lusaka, for the toolkit Zambia between October 28 and 31, 1.3 Hold a workshop and agree on 2003. This was the first time such thing what should be part of the toolkit could happen in the Region where those in Community Broadcasting could meet and brainstorm ideas on how to produce a toolkit such as this one. 2.Promoting Awareness Through Material Distribution : Open The Waves, African Charter On Broadcasting, Is Your National Broadcaster A Public Broadcaster?, and Media Advocacy Toolkit : • Botswana • Malawi • Zambia • Mozambique • Zimbabwe • Tanzania 2.1 Consultation with chapters to identifying materials they require to conduct campaigns 2.2 Coordinating information between MISA chapters and freight companies MISA Annual Report (April 2003 – March 2004) • • Chapters indicated their needs Materials distributed 68 There were numerous requests for all materials. Materials will be printed and distributed according to the needs of MISA chapters. Where necessary, chapters will ensure translation of materials into local languages to give greater impact to advocacy initiatives