REGIONAL SADC JOURNALISTS UNDER FIRE CAMPAIGN Regional Programme Goal Establishment of a region where there are no media freedom violations and the media operates freely without political, commercial and economic interference • Time-efficient and effective identification, analysis and exposure of each violation of media freedom and right to information in the 11 SADC countries Regional Programme • SADC Journalists under Fire campaign objective: To expose the persecution of journalists in the SADC region, provide Objectives practical support to victims and advocate for an enabling environment for media freedom and freedom of expression PERFORMANCE INDICATORS REGIONAL OBJECTIVE MAJOR ACTIVITIES REMARK/COMMENTS (ACTUAL/ACHIEVED) 3. SADC Journalists Under Fire campaign 3.1 Review of ‘journalists under fire’ in • Workshop held in Cape Town, South The workshop took place in Cape Town Workshop to refine a strategy for SADC to ensure relevant Africa, on May 16 and 17, 2003 on May 16 and 17, directly after the effective and systematic follow-up to participation • Development of SADC Journalists MISA Information & Advocacy officers’ MISA action alerts in order to effectively 3.2 Preparation of materials; Under Fire project document which workshop. The workshop gave an support victims of media violations in the 3.3 Logistics opportunity to previous victims of media outlines four strategies and SADC region 3.4 Source relevant presenters accompanying activities. freedom violations to relate their experiences and guide MISA in developing strategies of support to victims of media freedom violations. The workshop, more specifically, gave an opportunity to MISA Information and Advocacy Officers to hear first-hand how they should respond to the needs of media freedom victims. The SADC Journalists Under Fire project document was revealed and endorsed by the 2003 MISA AGM. 4. SADC Journalists Under Fire campaign 4.1 Prepare brief/campaign outline • Campaign materials designed and In consultation with an advertising Development of campaign materials for 4.2 Consult with advertising/media distributed for national May 3 2003 company MISA was able to produce launch on May 3, 2003, World Press companies activities. Official (regional) launch campaign materials with distinctive Freedom Day 4.3 Coordinate design and production of took place as part of MISA Namibia’s branding. The MISA website provided an materials May 3 activities. excellent opportunity to showcase the 4.4 Coordinate distribution of materials campaign to online users. 4.5 Ensure online release of campaign The launch of the campaign attracted materials widespread interest and ensured 4.6 Production of relevant press extensive coverage from national, statements/media releases regional and international media organisations. Additional materials will be produced as the need arises. MISA Annual Report (April 2003 – March 2004) 49