SECTOR 4

4.7 Media professionals have access to training
facili-ties offering formal qualification programmes
as well as opportunities to upgrade skills.
The Department of Media Studies opened its doors at the University of
Antananarivo in 2012. There are numerous media training institutions
(ESSVA, SAMIS-ESIC, etc.). Certain programmes focus heavily on
communication. Others are currently working on establishing a common
curriculum. This project, which is in its accreditation phase, already has to
answer to questions of conformity and infrastructure. Other institutions,
according to the panel, ignore the needs of media enterprises.
Recognition of these training programmes is obtained from the State. In
principle, the State, prior to awarding recognition or accreditation, evaluates
them according to certain criteria. Ultimately, these accreditations seem to be
awarded without the necessary reflection, or at best, are comparable to
French and Anglo-Saxon models that are not necessarily compatible with the
needs of the Malagasy media sector. Within this context, it seems quite
pertinent that a platform be created, listing the various training programmes
on offer in order to choose and normalise training.
It is estimated that 80% of journalists have not followed any formal journalistic
training. They trained themselves on the job, with nevertheless, a university
education in other disciplines such as law, history, economics etc. Another
category of young journalists come straight from an honours degree in
communication but it turns out that these candidates are often less operational in
the milieu of journalism, because their course is built solely upon communication,
without affording them the necessary intellectual tools. They require more time to
adapt to their work environment as well as their integration within the team.

Some thematic and continuous training is offered by international
organisations such as the Friedrich Ebert Stiftung, Unicef, PNUD on specific
themes: public health, elections, education, good governance etc. The
Malagasy Press Centre also seeks to provide training and capacity building
sessions for journalists. However, journalists themselves hamper the initiative
through their reluctance. As for the Express the Madagascar, they would like
to launch a journalism apprenticeship centre in support of the acquired
theoretical training and to create a pool of journalists for the entire profession.

AFRICAN MEDIA BAROMETER MADAGASCAR 2016

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