Malawi SCORES: Individual scores: 3, 5, 5, 5, 1, 1, 5, 2, 3, 2 Average score: 3.2 2.13 The advertising market is large enough to maintain a diversity of media outlets. ANALYSIS: The advertising market is potentially large but de facto limited to a few advertisers, mainly government and international agencies. Without them, the ad market would collapse. The number of manufacturing companies in Malawi is dwindling and only a few of the surviving ones do place advertisements. SCORES: Individual scores: 2, 1, 3, 3, 2, 4, 1, 2, 2, 2 Average score: 2.2 OVERALL SCORE FOR SECTOR 2: 2.4 20 African Media Barometer - Malawi 2006