Malawi
at the end of each year. The same goes for broadcasting operators
which are licenced by MACRA.
SCORES:
Individual scores:

4, 4, 4, 4, 4, 4, 4, 2, 4, 3

Average score:

3.7

2.11

State media are not subsidized with tax payers’ money.

ANALYSIS:
The government run media– print and broadcasting – are financed
from the state budget. They carry minimal or no commercial adverts.
SCORES:
Individual scores:

1, 1, 1, 5, 1, 4, 1, 1, 1, 5

Average score:

2.1

2.12

Government does not use its power over the placement of
advertisements as a means to interfere with media
content.

ANALYSIS:
There is no clear-cut policy in government regarding where to advertise and where not. The observable pattern is that most government advertising goes to the dailies because of the regularity of
their publication and the spread of their target audiences. Politically aligned publications also get a modest flow of advertising from
government. Ironically, there is a lack of substantial advertising in
the government-owned publications.
African Media Barometer - Malawi 2006

19

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