92 Communications No. 34 13. The rules may impose an obligation on content licensees, or on certain specified classes of content licensees, to ensure that a specified proportion of content provided by each of the licensees constitutes content of an educational nature. 14. The rules contemplated in paragraph 12__ (a) shall include an appropriate definition of the term “content of an educa tional nature”; (b) shall specify__ (i) the extent to which content licensees are obliged to finance the production of content of an educational nature; and (ii) the extent to which content licensees may acquire and provide content of an educational nature produced by other entities; (c) may distinguish between various categories of content of an educational nature and impose different obligations on content licensees in relation to such categories; and (d) shall include provisions designed to ensure that content of an education al nature provided by content licensees__ (i) is of high quality; (ii) is suitable to meet the needs and requirements of the Malawian society; and (iii) constitutes content of an educational nature. 15. A content licensee shall broadcast a counter-version presented by any entity or body of entities affected by an assertion of fact in any programme transmitted by that licensee, if the entity or body of entities concerned claims that the assertion of fact is in fact false. 16. Notwithstanding paragraph 15, a content licensee shall not transmit a counter-version if__ (a) the entity or organization concerned has no direct interest in the transmission of the counter-version; or (b) the counter-version is not of reasonable length, and in particular, if it is substantially longer than the part of the broadcast that dealt with the false assertion of fact. 17. The counter-version referred to in paragraph 15 shall__ (a) be limited to a factual account; (b) not contain any material that may reasonably be anticipated to expose the content service licensee to legal action if such material were to be broad cast; (c) be made in writing; (d) specify the programme and the assertions to which the objection is raised; and