No. 34 Communications 91 (a) is inserted or placed by or on behalf of a body, organization or group whose objects are wholly or mainly of a political nature; and (b) is directed towards a political end. (2) Objects of a political nature and directed towards a political end shall include objects that__ (a) influence the outcome of elections or referenda; (b) bring about changes of the law in all or any part of Malawi; (c) influence policies or decisions of national, regional or local governments; (d) influence public opinion on a matter; or (e) promote the interests of a political party or other organization or group, for political ends. (3) A content licensee shall not carry any political advertisement, except during a period that is designated as an election period, being a period not exceed ing 30 days, immediately before an election. 11. Rules issued by the Authority under paragraph 9 and designed to regulate political advertisements__ (a) shall determine the maximum coverage that a content licensee may give to political advertisements during an election period; (b) shall determine the conditions applicable to the dissemination of political advertisements by broadcasting service licensees during an election period; (c) shall give primacy to the fundamental principle that all political parties or organizations are to be treated equitably and fairly; (d) shall provide that no political advertisement may be carried by a content licensee later than 48 hours prior to the commencement of the relevantpolling period; (e) may differentiate between different classes of content licensees and, in particular, may provide that certain specified classes of content licensees shall not have any obligation to carry political advertisements; (f) shall provide that any content licensee that carries or that elects to carry political advertisements, shall treat all political parties and organizations equitably and fairly, and shall not discriminate against any political partyor organization or give preference to any political party or organization, or subject any political party or organization to any prejudice; and (g) shall give due regard to the rights and freedoms entrenched in the Constitution of Malawi. 12. The Authority shall issue rules for the provision of content of an educational nature on broadcasting services.