3.10 The state/public broadcaster offers balanced
and fair information in news and current affairs,
reflecting the full spectrum of diverse views and
opinions.
Analysis:

UBC is still very statist – placing emphasis on the government side of stories in all
spheres be they political, economic, or cultural. Press releases from the government
are read more or less verbatim. The news follows prevailing orthodoxies, with items
lined up in accordance with state hierarchies. The President and the vice president
enjoy the biggest coverage. Whenever the President travels, a certain amount of
airtime is dedicated to him, with material produced by the Presidential Press Unit.
UBC does not distinguish between public interest and government interest.
When it comes to elections, UBC shows its pro-ruling party bias. A study titled
Uganda Media Coverage of the 2006 Elections by the Democracy Monitoring Group
found that UBC TV gave the incumbent, President Museveni, nearly 90% of the
prime news time, and UBC Radio favoured Museveni with 61% of coverage time.
There are, however, slow steps towards change and more professional judgement
of news. Talk shows, for example, generally present diverse views on topical issues.
UBC is constrained by the lack of resources from going out and looking for stories
in order to provide balanced and fair information. There is also a policy that whoever
wants to be covered by UBC News has to pay for expenses (commercialised news).

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator.

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score: 			

1.9

(2007: 2.1)

AFRICAN MEDIA BAROMETER UGANDA 2010

53

Select target paragraph3