SECTOR 3

3.11 The state/public broadcaster offers as much
diverse and creative local content as economically
achievable.
Analysis:

UBC TV claims that 50 per cent of its programming is local content, aiming
to educate, entertain and inform the public. There are local musicians’ shows,
children’s programmes, and local magazines on TV, but there is no local drama.
UBC spends 40 per cent of its budget on “technical” areas, 35 per cent on
administration, 15 per cent on programming in general and only 10 per cent on
local programmes.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator.

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score: 			

1.9

(2007: 1.8)

3.12 Community broadcasting enjoys special
promotion given its potential to broaden access by
communities to the airwaves.
Analysis:

The Electronic Media Act 2000 regulates only commercial but not public or
community broadcasting (see indicator 3.1). As a result, community broadcasters
are treated as commercial operators and are supposed to pay the same licence fees
as the profit-oriented broadcasters. To rectify this unfair treatment, the National
Association of Broadcasters (NAB) intervened with the Broadcasting Council on
behalf of two community radio stations – Mama FM (run by the Uganda Media
Women’s Association) and Kagadi-Kibaale Community Radio. The Council

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AFRICAN MEDIA BAROMETER UGANDA 2010

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