SECTOR 2

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

2.5 (2012 = 1.2; 2010 = 2.4; 2008 = n/a;
2006 = n/a)

2.12 Government does not use its power over the
placement of advertisements as a means to interfere
with editorial content.
Government has used its advertising power to punish media who have been
deemed to critical – specifically Public Eye newspaper and the radio station
Harvest FM.
The government does not make use of an advertising agency, and deals directly
with the media, with no clear policy or procedure mandating how it advertises. As
such, it uses its own discretion to decide with whom to advertise.
Some media have changed their own positions to reflect a certain bias as a means
of securing advertising.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

2.3 (2012 = 1.7; 2010 = 1.1; 2008 = 1.9;
2006 = 1.1)

AFRICAN MEDIA BAROMETER Lesotho 2015

39

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