SECTOR 2 2.13 The advertising market is large enough to support a diversity of media outlets. The advertising market is small, and media houses struggle to sustain themselves as they rely on this small market for their survival. The main advertisers in the country – for both print and broadcast – are government, Vodacom, the banks, and some South African based companies/ franchises. Government advertisements usually comprise tenders, project notices and vacancies. Local companies spend very little on advertising, and locally-generated ads on radio are primarily for traditional medicines or traditional healing services. Scores: Individual scores: 40 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.3 (2012 = 1.8; 2010 = 1.8; 2008 = 1.1; 2006 = 1.5) Average score for sector 2: 2.6 AFRICAN MEDIA BAROMETER Lesotho 2015