regional average for women is 11 percent, compared to two
percent for men.
•

Women in certain occupational categories are virtually
silent: The only occupational categories in which female
views dominated were beauty contestants, sex workers and
home- makers. Male voices predominated even in agriculture,
where women perform most of the work.

•

Women politicians are not heard relative to even their
strengths in parliament: Women constitute an average of 18
percent of the members of parliament in the region. Yet
women constituted only eight percent of the sources in the
politician category. Countries that have the highest
representation of women in parliament- South Africa,
Mozambique and Tanzania- also had some of the lowest
proportions of women politicians being accessed as news
sources. South Africa, for example, has 31 percent women in
parliament and a similar proportion in cabinet. Yet women
constituted only 8 percent of the politicians quoted in the
media monitored.

•

Gender equality is hardly considered newsworthy: About a
quarter of all the over 25 000 news items monitored related
to politics and economics, and close to twenty percent were
on sports. Gender specific news items accounted for a mere
two percent of the total, and about half of these were on
gender violence.

•

The only topic on which women’s voices outnumber men’s is
on gender equality: Women’s voices predominated only in the
gender equality topic code. There were more male than
female voices even in the topic code on gender violence.

•

Men’s voices dominate in all the hard news categories:
Women constituted less than ten percent of news sources in
the economics, politics and sport categories.

•

The highest level of representation of women in the media
is as TV presenters: As in the global study, at 45
percent, women television presenters constitute the highest
proportion of women media practitioners in the region.
Unlike the global findings, women in Southern Africa do not
constitute the majority of this category.

•

But they have to be young! The heaviest concentration of
female electronic media practitioners is in the 20-34 year
bracket. This tapers off much more dramatically for women
than for men in the 35-49 year category, and for both men

45

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