SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.8 (2008 = n/a ; 2006 = n/a) 2.10 Government does not use its power over the placement of advertisements as a means to interfere with editorial content. The Government is the main player in the advertising market; nevertheless it does not openly influence the editorial bodies from which it buys advertising space or airtime. For some private media companies, the editorial content is second in importance to the State. Advertising remains the protected hunting ground of the Malian Agency of Press and Publicity (AMAP), created by Law N°92-036/ AN- RM of December 24, 1992. The State body monopolises the advertising market and the national daily, l’Essor, takes the lion’s share of this. About 55 other agencies of communication and publicity exist. Even when they are managed privately, there is often discrimination and a large amount of publicity and marketing is oriented towards the media where the editorial is more favourable to the Government. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.8 (2008 = 2.0 ; 2006 = 3.6) AFRICAN MEDIA BAROMETER MALI 2010 103