SECTOR 2 2.11 The advertisement market is large enough to support a diversity of media outlets. The advertising market is not very diversified in Mali and consists predominantly of the State and two large telecommunication companies, Sotelma/Malitel and Orange Mali. The potential to improve the market exists, however prospective advertisers refrain from advertising because of the informal nature of their business and the fact that they do not fully grasp the advantages of advertising, or because they are not paying their taxes correctly and fear the publicity gained from advertising will attract unwanted State attention. Scores: Individual scores: 104 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.6 (2008= 2.7 ; 2006 = 3.9) Average score for sector 2: 2.6 (2008 = 3.1 ; 2006 = 3.8) AFRICAN MEDIA BAROMETER MALI 2010