On the other hand, the only man interviewed was described as a high-ranking police officer
who did not approve of what his son was accused of having done. Herein lie the stereotypes of
the strong resilient man and the weak emotional woman. The women might also have given
their opinion on the crime if it had been put to them, but they were written off as ‘emotional’.
It is common for women to appear in the news in stereotypical situations that differ from those
of male newsmakers. Women are least likely to be found in stories about politics, government,
economics and business. The survey found that only 14 per cent of news subjects in political
stories and 20 per cent in economic stories were women.

Gender of News Subjects in Local,
National & International Stories 1995 - 2005
1995

2000

2005

% of
women

% of
men

% of
women

% of
men

% of
women

% of
men

22
14
17
17

78
86
83
83

23
17
15
14

77
83
85
86

27
19
18
20

73
81
82
80

Local
National
International
Foreign

17

83

18

82

21

79

Total

Global Media Monitoring Project, 2005

The invisible sex
In the world reflected by news stories around the globe, women remain largely invisible. On a
global scale, the GMMP 2005 survey found that women make the news, not as figures of
authority, but as celebrities (42 per cent), royalty (33 per cent) or as ordinary people. Female
newsmakers outnumber males only as homemakers and students.
As authorities and experts, women barely feature. They are depicted as eyewitnesses (30 per
cent), giving personal views (31 per cent) or as representatives of popular opinion (34 per
cent). In contrast, men comprise 83 per cent of experts and 86 per cent of spokespersons. The
fact that there were some percentages of gender views expressed in a balanced manner proves
that it is not impossible to produce news stories that are gender sensitive.
The analysis report recommended that concerted action is needed in the following areas over
the next five years to increase gender awareness in the media: advocacy and lobbying; media
policies and accountability; organisational targets and in-house monitoring; sensitisation and
training of journalists; media analysis skills; and development of monitoring mechanisms.
“Without strategies for change in these areas, most news will continue to be at best gender
blind, at worst gender biased,” notes Margaret Gallagher, author of the GMMP report, Who
Makes the News?

So This Is Democracy? 2005

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Media Institute of Southern Africa

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