depression of African economies as the continent shuts off a sizeable chunk of human capital
on the basis of sex. Women make up the majority of the population in southern Africa at
around 52 per cent. However, due to HIV-AIDS and the attendant consequences of women’s
low status, this figure is expected to decline drastically in little over a decade.

Media Practitioners: Gender and Media Baseline Study
Television
Presenters
% of
women
Region
Angola
Botswana
Lesotho
Malawi
Mauritius
Mozambique
Namibia
South Africa
Swaziland
Tanzania
Zambia
Zimbabwe

45
52
35
59
42
49
32
47
44
56
52
53
32

% of
men
55
48
65
41
58
51
68
53
56
44
48
47
68

Television
Reporters
% of
women
38
44
48
53
27
36
35
56
30
32
53
63
36

% of
men
62
56
52
47
73
64
65
44
70
68
47
37
64

Radio
Reporters
% of
women

% of
men

34
38
N/A
N/A
28
38
11
21
44
41
40
33
49

66
62
N/A
N/A
72
62
89
79
56
59
60
67
51

Print
Reporters
% of
% of
women men
22
29
41
18
8
24
3
21
29
15
21
16
16

78
71
59
82
92
76
97
79
71
85
79
84
84

Newsmakers
To a large extent, the news involves media organisations, journalists and editors who decide
what issues should be covered. In Africa, the percentage of female reporters increased from 24
per cent to 28 per cent in 2005. Even in this area, it is observed that the increase is quite
modest.
According to the 2005 GMMP Survey Analysis Report: “Although women have made great
strides in the media over the last couple of decades, in many countries they still face an uphill
struggle to achieve equal status with men. General stereotypes that men are rational and women
are emotional, that for men a career is paramount, while for women a career is secondary to
family life, also influence the directions into which male and female professionals are channelled within media organisations, and the kinds of stories they cover.”
The imbalance is not only among female reporters. There is also a greater imbalance in the
sources of stories.

Sources
Mauritian newspaper L’Express carried a story focusing on the families of two murder suspects. Five of the six interviewees were women – mothers or sisters of the accused. One photograph showed the brother of one of the suspects. The analysis revealed that the women were
depicted in highly stereotypical terms. Words and phrases were used such as “distraught”,
“shocked”, “unable to contain her emotions” and “mystified by what happened”.
So This Is Democracy? 2005

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Media Institute of Southern Africa

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