Mission, Vision and Values MISA’s Mission, Vision and Values The mission of MISA is to play a leading role in creating an environment of media freedom and free expression that promotes independence, pluralism and diversity of views and opinions, media sustainability, competency and professionalism in the southern African region. In dealing with these elements, MISA will ensure that gender-specific needs form an integral part of all its activities. MISA aims to create an environment in which civil society is empowered to claim information and access to it as unalienable rights and in which the resultant freer information flow strengthens democracy by enabling more informed citizen participation. Objective The objective of MISA is to lobby for promotion and protection of media freedom and free expression. It is also to strengthen and support the development of a vibrant, professional and participatory media sector as an essential part of the deepening of democracy in southern Africa. Vision MISA’s vision is of a southern Africa region in which the media enjoys freedom of expression, independence from political, economic and commercial interests, pluralism of views and opinions. Our vision is of a region where members of society, individually or collectively are free to 6 express themselves through any media of their choice without hindrance of any kind. A region, too, where access to information must be unhindered and where information is readily available. Principles and Values The mission and vision of MISA are based on the following principles and values: Freedom of expression as defined in article 19 of the Universal Declaration of Human Rights and article 9 of the African Charter on Human and Peoples Rights; Media freedom, independence, diversity and pluralism as provided for in the Windhoek Declaration of 1991; The MISA vision is: • A media that is free, independent, diverse and pluralistic. • Access to the media and information by all sectors of society. • Media workers who are competent, critical, accountable, sensitive to gender issues and aware of their responsibility to society. • Legislation, regulations and policy environments that support media independence, diversity and pluralism. • Citizens in the SADC region that are empowered to claim information as a basic right Three tier separation of power as provided for in the SADC ICT Declaration of 2001 with the government being responsible for a conducive national policy framework, independent regulator responsible for licensing and a multiplicity of providers in a competitive environment responsible for providing services; Three tier system of broadcasting (public, commercial and community) as provided in the African Charter on Broadcasting of 2001; Media 7 professionalism and the