CommunicationProgramme and Dissemination E: Communication and dissemination Main aim of the MISA Communication and Dissemination strategy is to increase the organization’s brand awareness in order for MISA to be more credible in its advocacy efforts as well as fund raising efforts. The second aim is to ensure that MISA’s advocacy efforts are appropriate for the appropriate audience in order for MISA’s advocacy to be effective and efficient. In the year being reported MISA has maintained usage of its website www.misa.org as well as internet to communicate with its publics. 3000 copies of the annual publication So this is democracy were printed in 2008 and at the end of March 2009; plans for printing the next report were advanced. 70 MISA continues to support its national chapters improve their communitarian. In this regard the regional secretariat assisted, MISA-Swaziland develop a website. This process will be taken to other chapters. Technical visits to support chapters with their communication were made to Tanzania, Lesotho, Malawi and Swaziland. MISASouth Africa re-launched its website in July 2008. Internal Communication The year under reporting has seen the introduction of intranet in an effort to increase internal communications as well as the flow of information within the organisation. The electronic newsletter MISAWise continued to be compiled and distributed in order to inform all the MISA family members and its donors and partners on what is happening in MISA on a monthby-month basis (see www.misa.org/ misawise). Mailing lists which help MISA to communicate internally as well as with external stakeholders among each other were continually updated and moderated The use of Voice over Protocol in the countries that it is legal has continued although not as much as MISA had hoped. An audit of its use will be conducted to determine use and to take next steps in the next three months. The broadcasting unit of MISA is also producing a monthly broadcasting internet-based report on the state of broadcasting in Southern Africa. The MISA alerts sent out from the Media Monitoring Unit are also reaching a wide audience. Chapters continued to publish and further distribute their various newsletters and other publications in an effort to ensure that MISA is visible in all issues relating to media freedom and freedom of expression as well as communicating with members. MISA chapter Publication (s) • MISA Botswana Produced a special issue of the MISA-Botswana Media Awards • MISA-Malawi issued 4 editions of Ufulu Newsletter • MISA Namibia issued 6 editions of the Monthly e- Newsletter • MISA Swaziland issued 3 editions of Khulumani Newsletter, and 6 issues of e- Monthly Information Digest\ • MISA Tanzania issued a Special Newsletter for May 3 and 1 issue of a newsletter. • MISA Zimbabwe issued 12 editions of its Monthly Reader’s Digest (e-newsletter) and also one issue of “In the Line of Fire- a record of narratives from Zimbabwe” State of the Media Report 2007] • MISA-Zimbabwe also issued 3 editions of its publication Thinking Beyond. 71