Migration to Digital
Broadcasting

MISA Interventions
Influencing Balanced Elections
Coverage by Broadcasters

An overview of the region shows that
with the exception of South Africa,
which is far ahead and has appointed a
digital migration advisory council, many
countries are just starting to, or have not
started preparations for migration from
analogue to digital broadcasting.

MISA carried out various advocacy
activities at regional and national levels
to influence fair and balanced coverage of
elections.
MISA actively participated in the
drawing up of an Elections Code of
Conduct for Broadcasters in Botswana
in collaboration with the Independent
Electoral Commission and the National
Broadcasting Board of Botswana.

The International Telecommunications
Union has given the African region the
deadline of 2015 to migrate their services
from analogue to digital broadcasting.

The deadline might seem a long way off but
judging from the South African process,
a lot is involved in digital migration
readiness and countries which have not
started preparations are way behind
schedule. However, it is encouraging to
see movement in some countries during
this period. For example, Botswana has
launched a digital migration task force.

It also disseminated the Guidelines on
Broadcast Coverage of Elections in the
SADC Region, and the SADC Principles and
Guidelines Governing Democratic Elections
to journalists and other stakeholders.
However, attention was not only focused
on broadcasters. MISA, with its partners,
organised pre-election training to
capacitate journalists to provide high

48

quality coverage of elections using ICTs.
The training was hosted for journalists
in Botswana and Namibia in September.
MISA Namibia further hosted an
Elections Reporting Seminar to influence
balanced gender reporting. Impact was
seen in countries like Botswana where
an opposition party lodged a formal
complaint with SADC about biased
coverage from state broadcasters and
quoted guidelines which were brought to
its attention by MISA.
The broadcasting regulator in Botswana
also instituted penalties against Radio
Botswana and Botswana Television for
violating the Elections Code instructing
them to accord equal airtime to opposition
parties for their political campaigns.
Through its activities, MISA influenced
fair and balanced elections coverage and
raised awareness among political parties,
journalists and the general public about
regional election instruments. It also
contributed to excellence in journalism
through improved quality of elections
reporting as well as promoting use of ICTs
to disseminate information.

Influencing Broadcasting
Legislative and Policy Reforms
Promoting community radio sustainability
remained a MISA priority in this review
period. To that end MISA, in collaboration
with the Southern African Media
Development Fund (SAMDEF), carried out
a baseline study of community media in
11 SADC countries.
The study, which involved both print
and broadcast community media, was
to enable MISA and SAMDEF to provide
interventions such as capacity building
in programming, governance and finance
with the objective of identifying a
sustainability model. Data generated
assisted in determining funding criteria
and capacity building requirements.
The long-term objective is to develop
a sustainability model that can be
replicated in the region.
In Zambia, the Chapter continued with
the Radio and Good Governance Project
in which 15 community radio stations
received training in resource mobilisation

49

Select target paragraph3