SECTOR 4

Having said this, state media struggle to attract journalists
from the private media because working for private media
offers journalists more opportunities to make extra money
from freelancing. “The only way to keep journalists in the
private media is to allow them to freelance or moonlight.”
With this additional income, a journalist working for
private media can expect to earn in the region of M12 000/
month.
However, working conditions in the private media tend to
be more difficult than those in the state media, in the sense
that state media is usually better equipped than its private
sector counterparts.

“The only way to
keep journalists
in the private
media is to allow
them to freelance
or moonlight.”

As a result of the relatively poor pay, media have a high turnover of staff, who tend
to move on to NGOs and government when opportunities arise. Poor pay is also
a cause of corruption. “Journalists don’t feel loyal to their media house or to the
profession. This is a very small country, where you often find that you have to do
stories about people you know.”
Nonetheless, competition is gradually forcing private media to pay better salaries
in order to attract and keep the best journalists.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score: 			

2.4 (2008 = n/a; 2006 = n/a)

AFRICAN MEDIA BAROMETER LESOTHO 2010

59

Select target paragraph3