Uganda
female students attend universities and other institutions to study
media related subjects but only a few actually take up the profession. Many of those who join the media leave after a short while,
often for jobs in public relations. Reasons suggested for this phenomenon are problems with coping with a dual job (mother/profession), cultural taboos which limit mobility, and prejudice which
drives women away from reporting hard news.
SCORES:
Individual scores:

2, 2, 2, 1, 1, 3, 3, 2, 3, 1

Average:

2.0

4.5

Gender mainstreaming is reflected in the editorial content.

ANALYSIS:
Gender mainstreaming is not understood in Ugandan media - which
reflects the attitudes of society in general. Female news sources
are very few, partly because female members of parliament do not
speak out on controversial issues. On the other hand, women are
portrayed as sex objects.
The two major dailies, The New Vision and The Daily Mirror, try to
be more pro-active by producing pull-outs which concentrate on
women’s issues. Critics, however, say that such efforts could lead to
a compartmentalisation of news.
SCORES:
Individual scores:
Average:

3, 3, 3, 2, 3, 3, 4, 2, 3, 2
2.8

African Media Barometer - Uganda 2007

33

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