Uganda 4.3 The media cover the full spectrum of events, issues and cultures, including business/economics, cultural, local and investigative stories. ANALYSIS: Generally, media coverage is broad and diverse (one panelist called it “amazing”), even though it is urban based. There are quite a number of investigative stories in the print media with The Weekly Observer singled out as the best in this regard. There are some attempts to broadcast investigative stories by TV stations, especially WBS. Radio, on the other hand, is mainly driven by commercial/advertisers’ interests and would not be able to survive on cultural, human rights or environmental programmes which do not attract advertisers or sponsors. SCORES: Individual scores: 4, 4, 4, 4, 3, 3, 3, 3, 4, 5 Average: 3.7 4.4 Gender mainstreaming is promoted in terms of equal participation of both sexes in the production process. ANALYSIS: There are no deliberate efforts by media companies towards gender mainstreaming. Currently, a third of media practitioners are women. The news editors of the two most important radio stations – Radio 1 and Capital – are female, as are the editor-in-chief and the deputy editor of New Vision. There is still a long way to go to achieve equal participation of both sexes in the media. Media trainers observe that quite a number of 32 African Media Barometer - Uganda 2007