SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: Score of previous years: ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 2.2 2005=1.3; 2007=4.7; 2009=2.5; 2011=2.3; 2014=3.4 2.13 The advertising market is large enough to support a diversity of media outlets Due to no law on public advertising, the Mozambican advertising market is weak, poor and incipient in a framework where political control of advertising or publicity is still predominant – mainly in what concerns public advertising. According to the panel, commercial businesses do not consider publicity as an investment, rather as a kind of supposedly social responsibility activity or a tool to show power or influence the media corporations’ agendas. Scores: Individual scores: 32 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator ✓ ✓ ✓✓ ✓✓✓ ✓✓ ✓✓ Average score: Score of previous years: 1.5 2005=1.7; 2007=1.5; 2009=1.3; 2011=2.4; 2014=1.8 Overall Score for Sector 2: 2.9 AFRICAN MEDIA BAROMETER MOZAMBIQUE 2018