SECTOR 4 ACTION PLAN 2011 TO 2013 ACTIVITY RESPONSIBILITY Lobby Media Ombudsman to include clause Women’s Solidarity on complaints about advertising. An example of Sister Namibia an offensive advert could be used to lobby the Ombudsman’s office. A sub-committee could then be set up to deal with complaints regarding content of advertising, using an example of an advert. Media literacy – on the back of the Media Media Ombudsman’s Office Ombudsman road shows. Raising awareness on the role and responsibility of the media and media content analysis. Build relationship between mainstream media NID and civil society – NBC/media coverage of civil society organisations. - NID about to bring out a book ‘Guide to Civil Society’, which might provide a basis for media coverage of civil society organisations. - Engage with civil society about how to do this. - Develop a proposal for a series of programmes on Namibian civil society and put this to the NBC. Promote Access to Information - Workshops with civil society - Test case with the Southern African Litigation Centre MISA/FES Media diversity - Develop a discussion paper to start the debate. MISA/EFN Media Ombudsman’s Office MISA/FES Southern Africa Litigation Centre Improve training - Baseline study of journalism and media training offered in Namibia - Discuss findings with stakeholders - training institutions, media practitioners, media houses. - Map out training needs of media houses and media practitioners. Marry tertiary journalism and media training with the needs of employees/ employers AFRICAN MEDIA BAROMETER NAMIBIA 2011 67