SECTOR 4

There is a distinct lack of investigative reporting. Panellists felt that only the NBC
TV programme ‘Open File’ and Insight magazine really try to be investigative.
Media houses need to give journalists the time to investigate stories.
Business and economics is another neglected area. “I don’t think the skills are
there.” However, some panellists felt there has been an improvement in economics
and business coverage in recent years. NBC TV now has a daily business and
economics programme, and most newspapers have a business and economics
section.
“We could do a lot more on rural issues, but that’s always a question of cost and
manpower.” Another panellist had heard a lot of complaints about the lack of
international news in the media. “We are not reflecting properly what is going on
outside the country. Those international stories we do cover are not contextualised.”

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score:

2.7 (2005: 3.1; 2007: 3.7; 2009: 3.1)

4.4. Equal opportunities regardless of race, social
group, gender/sex, religion, disabilities and age are
promoted in media houses.
Fair labour practice depends on the type of media house. The staff of private
newspapers - senior staff in particular - tend to be white. Within the state
media most staff are black. “There is a problem with racism, particularly with
the commercial media, where people are appointed according to their race.” Also
problematically, within the state media, people tend to be appointed and promoted
according to their political affiliation.
With regards to disabilities, a panellist frankly stated: “I don’t know of one
journalist with a disability.” However, age is not so much of an issue, and there

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AFRICAN MEDIA BAROMETER NAMIBIA 2011

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