SECTOR 4 On the other hand, those in civil society who are responsible for liaising with the media have no media experience themselves. This results in the quality of information coming from non-governmental organizations being poor in the first place, and thereby creating a knock-on effect. One of the panellists was a judge for the national media awards. “There was a huge discrepancy between media. The quality is there – it is not like there is not quality. But some quality is really poor.” Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 2.5 (2005: 3.0; 2007: 3.6; 2009: 3.3) 4.3 The media cover the full spectrum of events, issues and cultures, including business/economics, cultural, local and investigative stories. All the media houses cover politics. “My problem is that our media, especially the so-called ‘independent’ media, is elitist. They do not reflect the things that affect the majority.” Cultural reporting on NBC TV tends to focus on one or two cultures, rather than looking at a diversity of cultures. One reason for this may be that programmes are often repeated to fill airtime, owing to a lack of funds. Each language group has its own radio service, while newspapers are trying their best to cover cultural issues. The media do cover a full spectrum of events, but their coverage is very reactive. “The media is never really trying to do something new. There is variety but no depth.” AFRICAN MEDIA BAROMETER NAMIBIA 2011 57