SECTOR 2 2.13 The advertising market is large enough to support a diversity of media outlets. An advertising budget of approximately 8 billion FCFA (USD13.676.100) is available every year since 2002. Billboards and other means of communication and marketing are also developed. Since December 2015, the Group of Press Editors of Côte d’Ivoire (GEPCI) signed a draft agreement with communication advice agencies before registering their commercial reports. There is no agreement on the price of advertising space, and these costs vary from one newspaper to another. According to one panellist, the GEPCI still has not managed to put pressure on certain advertisers. Another panellist posited that the market could be big enough if there were not so many publications. Concerning radio stations, the large number of ads that are run, highlights their precarious financial situation. Scores: Individual scores: 92 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.6 (2012 = 2.9, 2009 = 2.9) Average score for sector 2: 2.6 AFRICAN MEDIA BAROMETER Côte d’Ivoire 2016