WAY FORWARD

•

Combatting corruption in the media: The issue of corruption
in the media (including facilitation fees) is highly problematic, and
“we need to find ways of dealing with this”. Efforts to deal with this
should include sensitising the public on this issue; making it clear
to them that paying journalists ‘facilitation fees’, and ‘transportation
fees’, as a condition to receive coverage is corruption.

•

Training: In line with the point above, newsmakers – particularly
civil society organisations – should be trained on how to make their
news items more newsworthy. “There is a need for a conversation on
how to engage with media-houses to ensure that what we present to
them is newsworthy. There needs to be training on how to be more
media savvy and to package news properly to be more appealing,
etc.” Beyond this, media professionals require continuous training
on the professional standards of reporting, as well as on media ethics
and general professional development.

•

Self-regulation: “We need to find a way of effectively beginning
the conversation around the statutory vs. the independent media
council and to enhance the self-regulation conversation”. Activities
around the implementation of standards, voluntary codes, etc., are
also needed.

•

Research on media issues: There is a need to “build upon research
and issues around what has been discussed at the AMB workshop.”
(i.e. legislation and practice on freedom of expression, the nature of
Uganda’s media landscape, broadcasting regulation, and the media’s
professional standards). This could be spearheaded by ACME, as a
neutral platform. “We need to keep the conversation and momentum
going as a think-tank.”

AFRICAN MEDIA BAROMETER UGANDA 2016

79

Select target paragraph3