SECTOR 2 2.13 The advertising market is large enough to support a diversity of media outlets A few major newspapers and stations hold most of the advertising market, which is not large enough to allow all media houses to be economically viable. Some are subsidised by their owners, sponsors or live off other activities. Due to the absence of a central advertising agency, a concrete assessment of the volume of the advertising market in Madagascar is unavailable. Each body has its own commercial agency that directly manages advertisements or announcements. Some communication agencies also offer an advertising service for their clients. Scores: Individual scores: 32 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator ✓ ✓ ✓ ✓ ✓✓✓✓✓ ✓ ✓ Average score: Score of previous years: 1.9 2006: 2.1; 2008: 2.5; 2010: 3.4; 2012: 3; 2016: 1.8 Overall Score for Sector 2: 2.6 AFRICAN MEDIA BAROMETER MADAGASCAR 2019 ✓