SECTOR 2 of the administration29 using ICT has been under way, but reforms are slow to move forward. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: Score of previous years: ✓✓ ✓ ✓✓ ✓✓✓ ✓✓✓ ✓ 1.4 2006: n/a; 2008: n/a; 2010: 1.6; 2012: 2; 2016: 2.1 2.12 Government does not use its power over the placement of advertisements as a means to interfere with editorial content Companies, such as mobile operators and the agro-food sector, hold the largest share of the advertising market. Panellists felt that the predominant criteria which advertisers consider is the reputation of the media outlet. The government regularly publishes institutional announcements (calls for expressions of interest or tenders), but only in those outlets that are sympathetic to the government. As a result, newspapers that have a limited audience might be awarded advertisements or announcements because their content is in line with government policy. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: Score of previous years: ✓ ✓ ✓ ✓✓ ✓✓✓✓✓ ✓ ✓ 2.5 2006: n/a; 2008: n/a; 2010: 2.8; 2012: 2.7; 2016: 1.6 29 For instance, Hetraonline: https://hetraonline.impots.mg/ is a site which gathers different features (registration, teledeclaration, virtual payment, consultation of tax situation) in one place. (accessed on 5 November 2019) 31 AFRICAN MEDIA BAROMETER MADAGASCAR 2019