Kenya SECTOR 2: 2.1 The media landscape is characterised by diversity, independence and sustainability A wide range of sources of information (print, broadcasting, and internet) is available and affordable to citizens. ANALYSIS: Dailies cost between 35 and 40 shillings (about 50 US cents) while the average income is about 16.000 shillings. Readership is also limited by the literacy level, which stands at 76%. But there is usually at least one person in a household who is able to read. The circulation of leading newspapers is estimated (no ABC auditing) at 235,000 copies (Nation 160.000, The Standard 75.000), with between 15 and 20 readers per copy. These figures translate into some 4 million readers of dailies in Kenya (total population including children 30 million). 6.5 million households out of a total of 7 million own a radio set, and 2.7 million a television set. Internet is not widely accessible with an estimated total of 400.000 users, especially young people (“a drop in the ocean”). Internet is not available in rural areas due to a lack of electricity. There are some 5 million mobile phones in the country with SMSs making a turnover of 2 million shillings per day. SCORES: Individual scores: 4,3,3,3,3,3,2,4,2,4,3 Average score: 3.0 10 African Media Barometer - Kenya 2005