Tanzania During the third government the President ordered some adverts from one NGO not to be shown on television because (in his opinion) they somehow ridiculed government efforts to improve education services in the country. SCORES: Individual scores: 2, 1, 3, 2, 3, 4, 2, 2, 3, 2 Average score: 2.4 2.13. The advertising market is large enough to maintain a diversity of media outlets. ANALYSIS: Well established titles which have been on the market for a long time and developed a brand for themselves manage to survive more easily than new entries into the field. SCORES: Individual scores: 2, 2, 2, 2, 2, 3, 4, 1, 2, 1 Average score: 2.1 Overall score for sector 2: 2.3 African Media Barometer - Tanzania 2006 19