https://zimbabwe.misa.org State of Broadcasting and Digital Migration in the Region Private Sector • Supply STBs at reasonable price to consumers • Supply quality STBs and ancillary equipment for best reception • Have full back up services for transmission hardware supplied • Provide adequate skills transfer to local technical staff • Partner government in PPPs in a win-win arrangement Content service Providers – Broadcasters • Air exciting relevant content. The content should offer highly desirable benefits that go far beyond what is obtainable through the existing analogue services for consumers to be triggered into spending money on STBs. The content must be enriching and appealing. • Pay content producers fairly and on time • Accommodate divergent national views • Give balanced coverage to all political actors Signal Distributors • Provide uninterrupted transmission • Maintain transmission charges to broadcasters low for broadcasting business to remain viable • Coordinate proper installation of consumer receive equipment for best reception • Properly operate call centres to deal with reception concerns • Establish effective remote monitoring to detect breakdowns in transmission as they occur • Should establish STB service centres easily accessible to consumers Civic Society • Conduct public awareness on DBM to complement government efforts • Conduct educational programs on consumer protection on STBs, Consumers • Develop taste for local content. • Appreciate the DBM project and embrace it 21