SECTOR 4

into the operations of the supermarket chain Choppies: it was uncovered that
they sold ‘rotten food’ to their customers. As a result, Mmegi was threatened
‘with a lawsuit of 1 billion BWP (99,205,000 USD). The newspaper was informed
about the lawsuit just before they were about to publish the ‘killer punch’ story.
Mmegi’s management [however] was extremely terrified and despite being
provided with undeniable evidence of wrongdoing by the supermarket chain,
they ordered the newsroom to kill the story in the interest of business.
‘We [the then newsroom staff] knew that overt offers were made to people in
management who were promised a reward for the discontinuation of the story.
In this case, the newsroom kept its integrity but management did not.’
Management’s interference with newsroom editorial decisions based on business
interests is not uncommon. On request of management, an increasing number of
promotional articles are published, parading as news stories: when they are not.
There is also the practice of a ‘newspaper-wrap’, where the entire four pages of
the outside of the newspaper are filled with promotional material. ‘We confuse
our readers, who are unable to separate advertisements from news.’ A wealthy
Botswana based businessman, Simbi Phiri, who is said to be involved in corruption
is well known for paying for newspaper wraparounds.
A panellist shared two separate instances of journalists being paid by trade
unions. One of the journalist’s in question had his training subsidised by a union,
and in return, he would report favourably on the union and omit any scandalous
information or activities.
At radio stations, it is often assumed that staff is involved in the common practice
of ‘payola’, where they receive payments or other favours as an incentive for
repeatedly airing a specific song. Others, it is alleged, may receive incentives to
advertise a specific product brand on their programmes. Though the practice is
commonly practised and known about, evidence is usually unattainable.
Sports journalists tend to always seek favour with the leadership of sports clubs
because they offer trips to international events and other benefits. This clearly
has an impact on the way media practitioners report.
Generally, media houses do not have internal policies that uphold integrity, while
still allowing the ‘quid pro quo’ receipt of gifts or freebies.
It was emphasised that misconduct in the hiring process occurs. ‘During
recruitment in broadcasting, for instance, a lot of dirty games are going on in
which producers will make sexual advances to the applicants and the person
[who seems] most likely to agree to these moves will be chosen regardless of
their actual talent or suitability.’

AFRICAN MEDIA BAROMETER BOTSWANA 2018

55

Select target paragraph3