SECTOR 2 Yet, this broad coverage of very specific events does not necessarily relate to the reality on a day-to-day basis. ‘Let’s also understand the cultural background of this country that women could not speak,’ therefore the majority of listeners who call in and participate in radio talk shows are male, ‘despite the fact that radio stations are targeting women’ and have a large female listenership. When it comes to politics, men seem ‘to have a louder voice. ‘Surprisingly’, when the political party Alliance for Progressives (AP) was formed and represented on radio programmes, a majority of female listeners called in. Generally, women appear more likely to take up topics raised by radio stations online and discuss them more openly on social media. Gabz FM is in the process of enacting internal policies to ensure equal gender representation. The adoption of deliberate policies is vital, but the implementation is lacking. Despite progressive attempts to improve the environment and raise awareness on gender parity (especially in print), female journalists attempting to give women a voice are more often blocked from doing so by editors or management. In principle, ‘I am happy with at least 50%’ women’s representation,’ a female panellist concluded. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: ✓ ✓ ✓ ✓ ✓✓✓ ✓ ✓✓ ✓ 3.0 (2005 = n/a; 2007 = n/a; 2009 = 1.3; 2011 = 1.9; 2014 = 2.9) 2.8 All media fairly represent the voices of society and its minorities in its ethnic, linguistic, religious diversity. Ethnicity ‘We have been taught to desist from talking about ethnicity...throughout our upbringing, we were taught to see ourselves as Batswana...we were taught to be one nation.’ AFRICAN MEDIA BAROMETER BOTSWANA 2018 31