SECTOR 2 Regulatory Act of 2012. While this act specifically governs the broadcasting media, its contents reflect how state media dominates and is safeguarded.’ The new law established the BOCRA, ‘and it separated public and community media. Since then, we were not allowed community media. The legal framework under the Broadcasting Act [of]1998 provided for a three-tier system and was, at least in theory, conducive to the promotion of the diversity of outlets. The Communications Regulatory Act replaced public broadcasting with state broadcasting, and only allows for state and commercial broadcasters.’21 Public media (publicly funded, non-partisan media reporting in the interest of the public), does not exist in Botswana. In Botswana, the state media dominates in both the print and broadcasting media. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: ✓✓✓✓ ✓ ✓✓ ✓ ✓✓✓ 1.2 (2005 = n/a; 2007 = n/a; 2009 = 1.1; 2011 = 1.6; 2014 = 1.3) 2.7 All media fairly represent the voices of both women and men. ‘There is no equal representation...but I am tempted to say that there has been an improvement in the representation of women in the form of increased availability of relevant content.’ In the past, especially in government media, the majority of positions were held by men, while women were regarded as being ‘good for fashion reporting.’ In the radio broadcasting space, a lot of content is .’..leaning more [towards] females,’ a male media practitioner explained, ‘especially from the ‘targeted market point of view. The media houses position themselves to capture the female demographic by presenting content in a way that attracts women because this demographic was traditionally regarded as being able to decide a product purchase choice while lacking the buying power. Issues relating specifically to women – celebrations and specific days, such as discussions on gender-based violence (GBV) or Mother’s Day, receive the largest coverage on radio.’ 21 Communications Regulatory Authority Act 2012 No 19 of 2012, Definitions. 30 AFRICAN MEDIA BAROMETER BOTSWANA 2018