Acknowledgements The researcher wishes to thank the various experts and media practitioners for providing the necessary input that helped to shape this report. Your contributions helped to enrich the report and provide the much needed validation. Also, special thanks go to the cooperating partners of MISA Zambia including Friedrich Ebert Stiftung (FES) who have been supporting the compilation and production of this report for the development of the media sector which in turn contributes to democratic governance in Zambia. Finally, the staff and members of MISA Zambia who, through their input directly and indirectly provided the necessary direction for this report. 6