4.0. Conclusion
Overall, the review in this report has shown that there has not been any
significant improvement in the key thematic areas in the third quarter as
compared to the second quarter, which had a continuation of some of the
developments. However, the effect of the occurrences under some key
thematic areas cannot be overemphasised regardless.
The socio-political environment was mostly characterised by electoral
activities which relied on media performing their functions. Major issues
included the polarised media landscape characterised by domination of
media coverage by the ruling party, especially on public media platforms.
The socio-political environment also witnessed the continuation of a positive
trend with only one recorded violent attack against a media practitioner. The
COVID pandemic continued to affect the operations of the media by limiting
their ability to interact with sources.
The legal environment received a renewed shot of hope following promises
made by the new UPND administration to prioritise enactment of the Access
to Information Bill after nearly twenty years of advocacy and demand by
various stakeholders. This promise includes allowing the media to develop
and implement a media regulation mechanism that will promote media
freedom and freedom of expression to continue to be enjoyed by the media
and by the public through the media.
The economic environment continued on a positive path with marginal
improvement in certain variables that had a trickle-down effect on media
outlets. The marginal improvements include appreciation of the Kwacha
against some major convertible by at least 25% and insignificant reduction
of the year-on-year inflation mid-way through the quarter. The absence of
certain factors such as electricity loadshedding as well as the increased
advertising on account of the elections helped to boost the media’s revenue
generation. However, media were still reeling from the economic effects of
the COVID pandemic.

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