The public may also wish to know that Prime TV’s previous licence became void
following its cancellation by the Board of the Independent Broadcasting Authority
on 9th April, 2020 pursuant to Section 29 (1) (j) (k) of the IBA (Amendment) Act No.
26 of 2010. The decision of the Board was upheld by the Minister of Information
and Broadcasting Services in accordance with section 31 of the IBA (Amendment)
Act No. 26 of 2010.
However, Prime TV applied for a new licence following the advertisement in the
press inviting applications for radio and television licences.
Members of the public may wish to know that the licensing process was recently
concluded and Prime Television was among the five new stations that met the
requirements and were all subsequently awarded Content Service Provider
licences. Therefore, there is nothing irregular about the Authority awarding Prime
Television a licence in August, 2021.
In this regard, the Authority would like to assure the nation that the IBA has a
rigorous process of awarding and suspending or cancelling broadcasting licences
and this is done autonomously.
The IBA remains hopeful that Prime TV will conduct itself professionally and avoid
any pitfalls that may put its licence in jeopardy.

Notable in the quarter also is the Lusaka High Court’s dismissal of a matter
in which the UPND sued ZNBC over failure to air the party’s campaign
adverts for the 2016 elections during prime-time slots for want of time. Prior
to this development, on 11th June, the United Party for National
Development (UPND) was granted leave to apply for judicial review by the
Ndola High Court in respect of the Electoral Commission of Zambia not
allocating

time

on

the

public

broadcaster

to

political

parties

and

independent candidates to canvass electorate support. The Court stated that
the prescription of airtime on public media to all political parties and
independent candidates was highly necessary to enable all players’ equal
campaign opportunities. The Electoral Commission of Zambia later took
action and allocated airtime for political parties to canvass in the following
notice:
Take note that the Electoral Commission of Zambia has in line with the
provisions of paragraph 8 (2) of the Electoral Code of Conduct prescribed that

22

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