2.0.

Methodology

The report is exploratory and descriptive in nature as it mainly aims to
present the general state of the media sector in the identified quarter.
In compiling this report, a desk review was conducted in which an analysis
of various materials pertaining to freedom of expression and the welfare of
the media within the quarter under consideration was undertaken. This was
augmented by a review of various media publications (electronic, print and
online) as well as MISA media violation alerts to establish the common
themes with regard to the objectives of the study.
The report also employed the use of interviews with purposively selected
participants on the basis of their known or presumed knowledge about
issues related to or affecting the state of the media. The participants
comprised democratic governance advocates, media experts, statutory
institutions and practising journalists to gain a deeper understanding and
validation of some of the phenomena observed in the quarter.
In the same vein, a questionnaire was administered to a convenient sample
of media practitioners drawn from various media houses (and types) in
Central Zambia. The Province was selected for ease of access as well as the
cosmopolitan nature of the media fraternity; a total of nineteen (19)
journalists from eleven (public, private and community) media outlets (print,
radio and television) were surveyed.

10

Select target paragraph3