SECTOR 2 2.6 Government promotes a diverse media landscape with economically viable and independent media outlets. It was observed that the economic environment in which Tanzania’s media operates is highly competitive due to the large number of media outlets. A panellist noted that there was a tendency by the government to award high cost adverts to some newspapers and not to others. Other panellists also expressed concern that the Tanzania Broadcasting Corporation (TBC) - a public broadcaster - was competing with other commercial television stations for advertising revenue, giving it unfair advantage with its competitors in the private sector. Nevertheless, it was also noted that TBC had improved its programming and provided more local content than the private television stations. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 1.8 (2008 =n/a; 2006 = n/a)10 2.7 All media fairly reflect the voices of both women and men. Panellists noted that a study by Gender and Media Southern Africa (GEMSA) - a civil society organisation advocating for gender equality issues - revealed that most news coverage in Tanzania was about government officials, most of whom are men. They admitted, however, that there has been a positive change and that most media, including the Daily News, have pages or bulletins that address women’s issues, give them voices, promote role models, etc. The panellists provided a case in point in this respect, by stating that the media had played a big role in bringing up issues on female genital mutilation (FGM), violence against women, and other women’s rights topics. With regards to the promotion of role models, however, some panellists observed that more focus was placed on urban women role models than on those in rural areas. 10 One panellist did not score. 26 AFRICAN MEDIA BAROMETER TANZANIA 2010