The authorities also regulate dissent through traditional power structures that
have an influence over everyone, no matter where they live. Everyone falls under
a chief, who can threaten the families of perceived troublemakers with eviction
or the withholding of benefits controlled by traditional authorities: scholarships,
promotions, tenders.
All this leads to all-pervasive self-censorship in the media: editors are called to
the King’s court to explain their coverage; politicians and political appointees
have a hotline to editors; media are afraid of losing government advertising. “Selfcensorship is a fact of life.”
There are two daily newspapers in Swaziland, both published in English. The
privately owned Times of Swaziland has a readership of 150 000 and the Swazi
Observer, owned by a company controlled by the royal family, reaches 70 000 readers.
Coverage of politics is largely a “no-go area”. Therefore newspapers concentrate
more on stories about individuals and scandals which – as editors themselves
admit – do not contribute to national development, but help to sell copies, often
at the expense of professional standards of accuracy and balance. Tabloid-style
weeklies that started publishing in recent years are said to be pushing personal
agendas and disregarding basic journalistic values.
Radio is the most accessible and affordable source of information for most people
in Swaziland. There are two radio broadcasters – the government-run Swaziland
Broadcasting and Information Services (SBIS) with two radio channels and
Voice of the Church (VOC), a private Christian radio station. State-controlled
Swazi TV is still the country’s only free-to-air television channel. The SBIS is a
department of the information ministry, while Swazi TV is governed by a board
made up of representatives of government, together with people appointed by
the minister responsible for television. State radio and television only air official
political views. Government officials dominate the news bulletins.
The regulation of broadcasting is under strict government control and several
community and commercial radio stations have been waiting for licences for many
years. Most recently, government invited applications for four community radio
licences in 2009, one for each region of the country. However, the process stalled
once again.
In 2009 the government published a Communications Bill. It provides for the
establishment of a single regulator for all sectors of the communications industry.
The bill envisages that the minister will appoint the board of the commission.
Once established, the commission would then apply separate laws governing
broadcasting, telecommunications and postal services. Two separate bills are meant
to govern the broadcasting sector. The Broadcasting Bill deals with commercial
and community broadcasting, while the Public Broadcasting Bill would pave the
way for the merger of the SBIS and Swazi TV into one state broadcaster. Neither
has been tabled in parliament.

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AFRICAN MEDIA BAROMETER SWAZILAND 2011

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